Will my white label travel portal show my own agency name and logo, or will your company name appear on it somewhere?

Yes, the portal is meant to look like your own website, so your agency name, your logo and your colours are what your customers see. It sits on your own domain name, so people who visit, search and book never land on a site branded with somebody else's name. The idea of a white label portal is that the technology sits quietly in the background while the travel business in front of the customer is yours.

In practice that means your name and logo on the search pages, your details on the booking confirmation and the voucher, and your agency as the one the customer believes they are buying from, because they are. We do not put our own branding across the booking pages that your customers use. There are a few places where other names do appear and have to appear, and it is worth knowing about them in advance. Airlines and hotels have to be named, because the customer is buying their service, and their fare rules, room conditions and cancellation terms must be shown as the supplier words them. If you take card payments, the payment page and the customer's bank statement will usually carry the name of the payment provider, which is normal and does not confuse people.

How far the look can be changed does depend on your plan. Some plans cover the logo, colours and basic text, while deeper design changes to the layout are part of a higher level of service, so it is best to confirm what yours includes rather than assume.

Before you begin, decide which domain name you want the portal to run on and make sure you have the login for wherever that domain is registered, as that is the first thing needed to get your branding live.