Can my hotel booking website show guest ratings and reviews?

Yes, your hotel booking website can show guest ratings and reviews when this content is supplied through the hotel booking API and your agreement allows it to be displayed. The information may appear with the hotel details or in the search results, depending on how the portal is set up.

The amount and quality of review content can vary between suppliers. Some APIs provide an overall guest score and a small number of comments, while others provide no reviews at all. Reviews may also be available for some hotels but missing for others. glideFares cannot create missing reviews or guarantee how often the supplier updates them.

It is also important to keep supplier ratings separate from customer reviews. A hotel classification describes the property category, while a guest score reflects traveller feedback. Showing the source and meaning clearly can help customers understand what they are comparing and avoid confusion during the booking process.

Before adding reviews to your website, check whether your chosen hotel API includes review content, whether your plan supports displaying it, and whether there are any rules about how that content must appear.