Can my white label travel portal use my own website address instead of someone else's?

Yes, in most cases your white label travel portal can sit on your own web address, either your main domain or a subdomain of it such as a booking or flights prefix, so your customers stay on your brand from the first search through to the confirmation page.

The way this is set up is fairly simple from your side. You decide the exact address you want to use, then a small change is made in your domain settings with whoever manages your domain, which points that address at the portal. A secure certificate is then applied so the padlock appears in the browser and customers see a normal, trusted site. If you also want booking confirmations to go out from your own domain, that usually needs a couple of extra entries in the same domain settings, and your email provider may have its own requirements.

There are a few honest limits worth knowing. Whether a full custom domain is included, or only a subdomain, can depend on the plan you are on, so that is worth confirming before you promise anything to a client. More importantly, some payment steps and some airline or supplier pages are hosted by the bank or the supplier themselves, so a customer may briefly see a different address during card verification or when completing a low cost airline payment. That is standard across the industry and is not something any portal can change.

If you would like to go ahead, decide the exact address you want to use, make sure you have access to your domain settings or know who manages them, and check which domain option your current plan covers.