Can my website show hotel photos and descriptions so my customers can see what they are booking?

Yes, your website can show hotel photos and descriptions, and often guest ratings as well, because that information comes through with the rates from your suppliers. A hotel booking API normally sends what the trade calls static content: photos, a written description of the property, the address and map location, the facilities list, a star rating and usually a note on each room type. We lay that out on your hotel page so your customer can look through the pictures and read about the place before choosing a room.

The honest limit is that the quality is only as good as what the supplier holds. Large chain hotels in popular cities usually come with plenty of good photos and a full description. Smaller guesthouses in less visited places sometimes arrive with two or three pictures and a couple of lines of text, and occasionally with no photo at all. We can set the page up so it still looks tidy when the content is thin, but we cannot invent pictures the supplier has not given us.

Guest reviews are a separate matter. Some suppliers pass a review score and a few comments, others pass nothing, so whether your customers see reviews depends on which suppliers sit behind your site and what your plan includes. For hotels you have contracted yourself, you can load your own photos and write your own description, which many agencies prefer for the properties they know well.

Before you go live, ask us to show you a sample hotel page built from your own supplier data, and check a few properties in the destinations you sell most.