Will the hotel search results show photos and a proper description of the hotel, or just the name and the price?

Yes, in most cases the photos, description and facility details come through with the prices, so your customer sees more than just a hotel name and a rate. A search normally returns the property name, address, star rating, room type and a set of images, along with a written description and a list of facilities such as parking, wifi, pool or airport transfer.

How good that content is depends on the supplier, and it is only fair to say so. Well known city hotels usually arrive with plenty of good photographs and a full description. Small guesthouses in quieter destinations can come with only a line or two of text and one or two pictures, sometimes written in the local language. Content also comes from a separate feed to the live price and is refreshed on a schedule, so a recent refurbishment may not show straight away.

If you have more than one supplier connected, the same hotel can arrive with different photos and text from each, and the system can be set to prefer one supplier's content so your pages stay consistent. On most plans you can also add your own description and images for the hotels you sell most often, which agencies with good local knowledge often prefer to do.

Run a search on a few properties you sell regularly, look at what comes back, and tell us where the content looks thin so we can advise what can be improved.