Will my white label portal show up on Google so travellers can find it?

Yes, it can be found on Google, but that does not happen on its own just because the portal is live. Your site needs to run on your own domain name, be open to search engines rather than blocked, and have pages that are worth showing to somebody searching. Once that is in place, the search engines will crawl your home page, your content pages and your policy pages in the normal way, the same as any other website.

What usually does not get listed is the search result and booking pages themselves. Those are built fresh each time from live supplier data, so the prices and availability change by the hour and search engines tend to ignore them or drop them quickly. This is normal for every travel site, not a fault in your portal, and it is the reason travel businesses win traffic through destination pages, guides and offers rather than through the booking screens.

Be realistic about how long it takes. A brand new domain competes against very large travel sites that have been publishing for years, so it is usually months, not weeks, before you see steady traffic, and it depends far more on the writing and the links you build than on the booking engine behind it. Paid ads, your social pages and your existing customer list will bring you business much sooner while the search side grows.

A good next step is to confirm your portal is running on your own domain, then register it with Google Search Console so you can see exactly which of your pages have been picked up.