Will my portal show hotel star ratings and guest reviews so my customer can compare?

GDS & API Integrations
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Asked by Naveen Gupta 📅 Aug 30, 2026 6:23 AM

Will my portal show hotel star ratings and guest reviews so my customer can compare?

Answer

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Answered by Kavita Menon 📅 Aug 30, 2026 6:33 AM

Yes, star ratings almost always come through, and guest reviews usually do as well, though how rich they look depends on the supplier feeding the hotels. The star rating is part of the basic property content, so your customer will normally see it on the search results page next to the photo and the address, and can sort or filter on it. Reviews are a separate piece of content, and while many suppliers send a review score and a count of how many travellers left one, not every supplier sends the written comments themselves.

Where the written reviews are available, they are shown on the hotel page under the description and the facilities, so a customer can read a few before deciding. Where only a score is available, the portal shows the score on its own rather than inventing anything around it. Star ratings can also differ slightly from one country to another, because they are awarded by local tourism bodies and not by a single worldwide standard, so a property rated four in one market may feel different from a four somewhere else.

It is worth remembering that this content belongs to the supplier and refreshes on their schedule, so a review score can lag a little behind what your customer sees on a large public review site. If the same hotel reaches you through two suppliers, the ratings attached to each can also differ, and the one your customer sees will be the one tied to the rate they are looking at.

The thing to check next is a handful of hotels in the cities you sell most, and see what actually appears on the hotel page for each. That will tell you quickly whether your current supplier gives you full reviews or only a score, and your account contact can tell you what else can be switched on.

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