Will my portal be on my own web address with my own logo, or will my customers see another company's name on it?

Yes, it runs on your own web address with your own logo, and that is really the whole point of a white label portal. You point a domain you own at the portal, your logo, colours and company details are set up on it, and your customers search, book and pay on a site that looks like your business from the first screen to the last.

The branding goes further than the home page. The search results, the booking confirmation screen, the emails that go out to your customer and the invoice or voucher you hand them can all carry your name and your logo. The login area for your staff and your sub agents can sit on your domain as well, so the people selling through you also see your brand rather than anyone else's.

There are a few honest limits. Some documents are created by the airline or the hotel supplier and not by you, so those keep their own branding. An airline ticket will always show the airline, and a supplier voucher may show the supplier. When your customer is sent to a payment page, the name of the payment provider you have connected can appear for a moment. How far the look of the portal can be changed also depends on the plan you take, because some plans allow a fully custom design while others give you a ready made layout with your logo, colours and text dropped into it.

Before you go live, settle on the web address you want to use and have a clear logo file ready, then run one test booking all the way through and read the emails your customer receives, so you can be sure every screen and document says exactly what you want it to say.