If I set up a white label portal for my customers, can I control which suppliers show up in the search results?

Yes, you can control which suppliers appear in your white label portal, but the extent depends on how you set it up and what your agreement includes. When you build a portal with glideFares, you choose which airlines, hotel chains, and other travel suppliers to connect to through our APIs and integrations. This means you decide whether to show budget carriers, full-service airlines, luxury hotel brands, or budget accommodations. You can also decide whether to display all available options or filter the results before showing them to your customers.

However, what you can filter depends on the supplier data available through the API. Some suppliers give you access to their full inventory while others may have restrictions on what information they share or how you can display it. For example, you might be able to exclude certain airlines from appearing in flight searches, but you cannot always control which specific fare types or cabin classes show up without additional configuration. The filtering options also depend on which features are included in your plan and how your portal is configured.

You should think about your business strategy when deciding what to show. Some agencies filter results to highlight partners they work closely with or to promote bookings with better margins. Others show everything available so customers can compare and choose. You can also change your filters over time as your business needs change, though this might require updating your portal settings.

Contact your account manager or check your portal settings to see what filtering options are available to you and how to set them up for your business.