Can I use a white label portal to let my customers book trips without needing to create an account or log in?

Yes, you can set up your white label portal to allow guest checkout so customers can book without creating an account. This is helpful because many travelers want to complete their booking quickly without the extra step of signing up, especially if they are only booking one trip with you. Guest checkout can reduce the friction in your booking process and help you convert more searches into actual bookings.

However, there are trade-offs to consider. If customers do not create an account, you cannot store their booking history, preferences, or payment details for future trips. This means each time they book with you, they will need to enter their information again from scratch. Some travel businesses find that requiring an account helps them build customer loyalty and makes it easier to send follow-up communications or offer repeat booking discounts.

You can also set up your portal to offer both options, where customers can choose to log in or continue as a guest at checkout. This gives them the flexibility they want while still giving you the chance to capture their contact information if they decide to create an account. The specific features available for guest checkout depend on your plan and how your portal is configured, so check with your account team about what guest booking options are available to you and how to enable them.