Can I set up different pricing for the same flight or hotel depending on which customer is booking it?

Yes, you can set different markups and pricing strategies for different customer segments through your travel agency software. This means you could charge one price to your corporate clients, another price to leisure travellers, and apply special rates to your VIP customers, all from the same booking system. The software lets you control your profit margins at a detailed level so you are not locked into adding the same amount to every booking across every customer type.

How you set this up depends on the plan you choose and the features available to your account. Some agencies use customer groups or booking rules to apply different pricing automatically, while others manage pricing through bulk settings that apply to categories of bookings. You may also be able to set seasonal pricing adjustments or create special rates for specific travel periods or destinations. The exact options available to you will depend on what your booking system supports and how your supplier agreements are structured.

You should check with your account manager or the software documentation to understand which pricing tools are included in your plan and how to configure them for your business model. They can walk you through setting up customer segments and explain any limits on how many different pricing tiers you can create or how often you can change them.