Can I set up different prices and markups for different types of customers on my white label portal?

Yes, you can set up your white label portal to show different prices to different customer groups. This means you might offer one price to your regular leisure customers, a different markup to corporate clients, and perhaps special rates to travel agents who book through you. The way this works depends on how your portal is configured and what your plan includes, so the level of control you have may vary.

Some travel businesses use this to reward their best customers with lower markups or volume discounts, while others use it to segment their market, such as offering premium pricing for last-minute bookings or discounted rates for advance purchases. You can typically set these rules at the customer level, the booking level, or across whole customer groups, depending on what your setup allows.

Keep in mind that any pricing rules you create need to stay within what your suppliers allow. Some suppliers have their own terms about how you can resell their inventory, so you should check whether your markup strategy fits with each supplier's agreement. The technical side of applying these rules is handled by your portal configuration, but the business rules and customer segmentation are entirely in your hands.

To get started, check with your glideFares account team about what pricing and markup options are available on your current plan, and whether you need any changes to your setup to enable the customer segmentation you have in mind.