Can I see how many people are visiting my travel website and where they give up before booking?

Yes, in most cases you can. A white label travel portal can usually be connected to a standard visitor tracking tool such as Google Analytics, and once that is in place you can see how many people came to your site, which pages they looked at, how many ran a search, and how many reached the payment step without finishing.

The way it works is that a small tracking code supplied by the analytics tool is added to your portal, and from then on the reports build up in your own analytics account, not ours. Whether you can add that code yourself or need us to do it depends on your plan and on how your portal is set up, so it is worth asking before you start any advertising. There are also honest limits. If part of the payment or card step is handled on a page belonging to the payment provider or the airline, the tracking may break at that point, and some searches on the portal happen without the page fully reloading, which means they need to be set up as events rather than appearing on their own.

It also helps to keep two things separate in your mind. Visitor tracking tells you what people did on your website, while the booking and sales reports inside your travel agency software tell you what was actually sold and what you earned. Reading them side by side is what shows you whether the problem is too few visitors or too many visitors who are not booking.

The next step is to ask us which tracking tools your portal supports and whether conversion tracking on the booking confirmation page can be switched on, then get it working before you spend money on ads.