Can I run two different travel brands on separate websites from the same booking software?

Yes, in most cases you can run more than one brand from the same booking software, each on its own web address with its own logo, colours and homepage. This is a common setup for agents who sell leisure holidays under one name and corporate travel under another, or who want a separate brand for a different country or market. Each site looks like a completely independent company to the customer, and nothing on the public pages tells them the two are related.

Behind the scenes you would usually manage them from one login, with the bookings from each brand kept separate so you can see how each one is performing on its own. You can normally set different markups, different payment methods and different content for each brand, because what sells well to a corporate client is rarely what sells well to a family booking a holiday. What you cannot always do is treat them as two legally separate businesses. If both brands draw on the same supplier agreements, the supplier may still see a single agency behind them.

There are a few honest limits worth knowing. Some suppliers and airlines want their own credentials or their own approval for each brand name you trade under, so you may need to ask them before a second brand goes live. The number of brands you can run, and whether a second one is included or charged separately, depends on your plan. Some suppliers also restrict which markets or currencies you can sell in, so a brand aimed at another country may need its own arrangement.

The best next step is to tell us how many brands you have in mind and which markets they will sell to, so we can check your supplier agreements and your plan before you commit to the second name.