Can I put my own logo and colours on the portal so it looks like my own website and not a template?

Yes, you can. That is the main idea behind a white label portal. The search, booking and payment pages sit under your own web address, with your logo at the top, your brand colours, your company name and your own contact details, so a customer who lands there sees your business and not the name of the company that built the software.

In most cases you can change the logo, the small icon that shows in the browser tab, the main colour scheme, the banner images on the home page, the footer text and links, and your own terms and conditions and privacy pages. You can usually also set which products show first, so if you mainly sell hotels you can lead with hotels rather than flights.

Be aware that some parts are harder to move around. The way search results are laid out and the order of the checkout steps are often kept as they are, because they have to match the information the suppliers send back and they are tested to make sure bookings go through cleanly. How far you can go beyond logo and colours can depend on your plan, and a completely custom design drawn from scratch is normally treated as separate design work rather than something included by default.

The practical next step is to get your logo ready as a clear, high resolution file along with the colour codes your brand already uses, then ask us to apply them and check the result on a phone as well as a laptop before you share the link. If you have a specific look in mind, show us an example site first so we can tell you honestly what is included and what would need extra design work.