Can I change the look of my white label travel portal so it matches my own brand colours and logo?

Yes, you can. A white label travel portal is built to carry your own brand rather than ours, so your logo, your colours, your fonts and your own wording sit across the site your customers see. Most of that is set from your admin area, which means you can change a colour or swap a logo yourself without waiting for anyone to do it for you.

How far you can go beyond that depends on your plan and on the template you start from. Simple changes such as colours, logo, banner images, the home page text and the pages in your footer are normally open to you. Deeper changes to the layout of the search results or the booking steps are usually handled as design work, because the booking screens have to keep talking to the suppliers correctly, and a free hand there can quietly break the part of the site that actually completes the sale.

There are a few things you cannot rebrand. Hotel photos, hotel descriptions, airline names and fare rules come from the supplier and have to be shown as they are supplied, and some suppliers ask that their content is not altered at all. The emails and vouchers your customer receives can carry your name and your logo, although parts of the wording are sometimes fixed by the airline or the hotel.

A good place to start is your admin area, so look through the branding settings and see how much you can already change yourself, then write down anything else you want moved or restyled and pass that list to your account manager, who can tell you whether it is a setting, a design job, or something the supplier controls.