Can I change the colours and logo on my white label travel portal so it looks like my own agency?

Yes, you can put your own branding on a white label travel portal, and most agencies do this before they go live. The things you normally control are your logo, your colour scheme, the fonts, the banner images on the home page and the wording you use to describe your business. These are set from an admin area, so you can change them yourself later without asking anyone, which helps if you rebrand or want a seasonal look for a busy season.

What is usually fixed is the shape of the booking journey. The search box, the results page, the way room and fare options are listed and the payment steps follow a tested layout, because they have to show supplier information correctly and meet card payment rules. You can restyle how all of that looks, but moving the steps around or redesigning the results page from scratch is a bigger piece of work that depends on your plan and would need to be looked at separately.

You can usually add your own content around the booking engine too, such as an about page, contact details, destination pages and your own policies, so the portal reads like your own website rather than a booking tool bolted on the side. Some items do have to stay as the supplier provides them, for example airline and hotel names, fare conditions and cancellation wording, since changing those could mislead your customer.

A good next step is to get your logo in a good quality file along with your colour codes, then ask us to walk you through the branding settings on a demo portal so you can see exactly which parts you can change yourself and which would need extra design work.