Can I add my own pages to my portal, like an about us page and a blog, or is it only the booking part?

Yes, in most cases you can. A white label portal is really two things working together: the booking part where people search and pay, and an ordinary website around it where you tell your own story. Pages like about us, contact us, visa guidance, destination guides and your terms and conditions sit in that second part, and you can add and edit them yourself without touching anything to do with the booking engine.

In practice you log in, create the page, type your text, add your pictures, and choose whether it appears in the top menu or the footer. The page picks up your colours and logo so it looks like the rest of the site rather than something bolted on. A blog usually works the same way, with each post as its own page, though whether a proper blog section is included can depend on your package, so it is worth asking rather than assuming.

There are limits worth knowing. The search results and the hotel and flight detail pages are built from supplier content, so you cannot rewrite those the way you can rewrite your own pages. Anything with an unusual layout, like a landing page with a custom design, may still need a designer to set up once, even though you can edit the words afterwards.

Before you go live, write down the pages you actually want, then ask which of them your plan covers and who sets up the first versions.