Can I add my own pages, like destination guides or a blog, to my white label travel portal?

Yes, in most cases you can add your own pages to a white label travel portal, such as a page about your company, destination guides, visa advice or a simple blog. These pages sit alongside the search and booking part of the site and use the same header, footer and colours, so a visitor never feels that they have left your website.

The pages are usually managed from your own admin area, where you write the text, add photographs and choose where the page appears in the menu. You do not need to know anything technical to do this, although somebody in your team does have to write the words. If you want a page with an unusual layout, something beyond a normal page of text and images, that may need help from our side and can depend on your plan.

Adding this kind of content is worth the effort for more than just appearance. A search engine has very little to read on a page that is only a search box, so honest writing about the places you sell gives it something to index, and it gives your customers a reason to trust you before they book anything.

A good place to start is to list the destinations you sell most often, write a short and genuine page for each one, and link those pages from your home page so that both visitors and search engines can find them.