Can I add my own destination and offer pages to my white label travel website so customers find me on Google?

Yes, you can add your own pages for destinations, special offers and travel advice around the booking part of the site, and a white label portal is normally set up with that in mind.

In practice the search, results and payment pages are generated live each time someone looks for a hotel or a flight, so those are not the pages that bring people in from search engines. The pages you write yourself are. You edit the text and images from your admin area, and you can usually set the page title and the short description that search engines display, so each page reads like your own work and talks about the places you actually sell.

How much freedom you get depends on your plan and how your portal was set up. Some plans include a simple page builder and a blog section you can keep adding to, others give you a smaller fixed set of editable pages, and anything unusual such as a separate landing page for every campaign may need extra setup work. We should also be straight with you about results. We can give you the pages and the tools, but nobody can promise a position on Google. That comes down to what you write, how often you add to it, who else is competing for the same searches and how long you have been at it.

The useful next step is to ask us what content pages and blog features your plan already includes, and in the meantime write down the destinations and offers you most want to be found for so we can get those pages live first.