Can I run two travel websites under two different brand names, or am I limited to just one?

Yes, you can usually run more than one branded travel website, although how many are included and whether extra ones carry an added cost depends on the plan you are on, so that is worth confirming before you start promoting a second brand.

Each site can have its own name, logo, colours, domain and content, and your customers will have no reason to connect one with the other. Behind the scenes you normally get to choose how closely the two are tied together. You can keep one shared booking list, customer record and set of reports, which keeps your accounting simple, or you can keep each brand separate with its own logins and its own reporting, which suits you better if a partner or a different member of staff runs one of them.

There are a few honest limits. Markups can generally be set differently for each site, but the suppliers feeding both sites are the same, so the available hotels and flights will not differ much between them. If you want payments for each brand going into a different bank account, that depends on your payment gateway allowing a separate merchant account per site. Each site also needs its own setup work, its own content and its own marketing, so a second brand is real work rather than a switch you flick on.

Before you decide, think about whether the second brand is really a separate business or just a different audience, and tell our team what you have in mind so we can advise whether a second site or simply a separate agent login is the better fit.